AI Insights · Timothy · April 2025
Top Drawing & Coloring Apps in South America Q1 2025
Explore the performance of the top drawing and coloring apps in South America during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the drawing and coloring app market in South America saw notable activity across top applications. Leveraging data from Sensor Tower, we provide a snapshot of the performance trends for the leading apps in this category.
Color by Number：Coloring Games from Wildlife Studios showed consistent weekly revenue, starting at approximately $7.5K and concluding the quarter around $6.7K. Downloads initially dipped but surged to 53.3K by the end of March. Active users increased significantly, beginning at 129.5K and peaking at over 204K.
Color Pop AI - Coloring Book by MWM experienced a slight dip in revenue early in the quarter, reaching around $5.4K by the end. Downloads fluctuated, with a notable peak of 48.6K in early March. Active users started at 200.9K, dropping to 96.5K by the quarter's close.
Coloring Book for Me from Mosaic S.r.l. maintained stable revenue around $1.8K. Weekly downloads remained steady, while active users hovered between 1.7K and 2.4K, indicating a consistent user base.
Adult Coloring Book - Pigment by Pixite Inc. showed a gradual increase in revenue, ending at $2.6K. Downloads peaked mid-March at 6.5K, and active users increased steadily, reaching over 5K by the end of the quarter.
Coloring Games for Kids 2-6! from IDZ Digital Private Limited saw a decrease in downloads, starting high at 61.3K but dropping to 7.4K. Active users also declined, beginning at 99.6K and ending at 34.9K, reflecting a contraction in engagement.
These insights from Sensor Tower highlight varying trends and engagement levels, offering a glimpse into the dynamic nature of the drawing and coloring app market in South America.
